- EAN13
- 9781446228784
- Éditeur
- SAGE Publications Ltd
- Date de publication
- 15/05/2003
- Langue
- anglais
- Fiches UNIMARC
- S'identifier
Livre numérique
-
Aide EAN13 : 9781446228784
-
Fichier EPUB, avec DRM Adobe
- Impression
-
10 pages
- Copier/Coller
-
10 pages
- Partage
-
6 appareils
58.49 -
Fichier EPUB, avec DRM Adobe
Services Marketing and Management provides an in-depth consideration of how
services are conceptualized, designed and managed, creating the basis for a
clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management
and delivery in context. Firstly, it explores the effect of organizational
structures, management styles, internal marketing and management competencies
on service management decision making and implementation. Secondly, Services
Marketing and Management considers detailed examples of not-for-profit and
for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and
speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services
management and services marketing courses as well as undergraduates.
services are conceptualized, designed and managed, creating the basis for a
clear understanding of the multi-dimensional aspects of services.
Unlike many textbooks on services marketing this book puts services management
and delivery in context. Firstly, it explores the effect of organizational
structures, management styles, internal marketing and management competencies
on service management decision making and implementation. Secondly, Services
Marketing and Management considers detailed examples of not-for-profit and
for-profit service organizations and service delivery.
Finally, this text addresses contemporary issues for services managers and
speculates on some of the challenges for the future of services marketing.
This textbook is designed for postgraduate and MBA students of services
management and services marketing courses as well as undergraduates.
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